Hi, I’m a communications strategist specializing in digital marketing and business operations.
Over the past decade I’ve had the privilege of working with clients across industries including CPG, beverage (alc/non alc), auto, tech, financial services, government contracting, and pharma.
I’m always looking at ways digital influences our real lives, and I’m published in The Journal of Management and Innovation for my collaboration on the case study “Employer and Customer Branding: An Essential Linkage Leverages Through Social Media.”
My work ranges from high-level strategic thinking to tactical execution.
Brands I’ve worked with.
International Campaign Experience
Developed global campaign for Binance (Singapore-based team) to demonstrate how crypto-curious audiences could travel internationally completely fiat-free.
To bring the campaign to life, I leveraged two travel influencers who hid crypto wallets for an international treasure hunt — Spain and Estonia marked the spots!
In addition to brainstorming and selling in the campaign, I led all logistics for influencer travel, content capture, and approvals spanning 13 time zones.