Digital Expertise

  • As a naturally curious person, I like to dive deep into industry trends, competitive research, and audience behaviors. These deep dives, along with thoughtful POVs, inform the actionable digital roadmaps I provide my clients.

  • It’s not just about keeping up with how to post on social. I deliver channel and content strategies, manage calendars that allow for proactive and reactive content, and keep specific attention to detail when publishing (whether that’s through SMMS platforms or the native social channels).

  • Social advertising remains one of the most cost effective ways to get your message in front of your specific audience. From understanding business goals to building audiences and loading ad creative, I provide full service paid social capabilities for my clients across all major platforms including Meta, TikTok, Twitter, Snap, LinkedIn and Pinterest. (I’m also Facebook Blueprint Certified.)

  • Whether you call it influencing or de-influencing, people are listening to content creators on their favorite platforms. Working with these creators involves identifying, contracting, and managing them along the way. From creating briefs, do’s and don’ts, and approval guidelines, I handle it all for a white-glove experience for both my clients and our influencer partners.

  • As marketers, we use the word “community” as a catch all for anyone or anything on our owned social channels. For brands who are lucky enough to have a true community, fans are talking on their personal channels or adding to the discussion on forums. True community engagement takes work, but with proactive and reactive guidelines and an open ear to organic conversations, I help set my clients up for success.

  • Not that I’m trying to break stereotypes, but this comms major is also a numbers person. I pull the data, organize it, visualize it (with the help of Excel), and analyze it. With a deep understanding of the metrics that matter, and the experience to think critically about what they mean, I’m able to deliver my clients reports that they can share with the C-suite and feel confident in my forward-looking recommendations.

Internal + External Leadership

  • I have years of experience managing direct reports who range from entry level employees to new managers advancing their own careers.

    If it wasn’t clear from my Areas of Expertise, I’m the type that likes to get into the weeds. I like to understand how things work and be able to speak confidently, and I want the same for my teams. I’m always willing to teach a new technical task or share advice around the soft skills needed when working with others. But, I won’t micromanage. Rather, I find it much more effective to set people up for their own success, and I take pride in watching them shine.

  • Let’s bring numbers back into this. In my years of working on new business pitches and year over year plans, I’ve learned a lot about the effort and the hours that go into delivering work that meets or exceeds client expectations.

    From writing scopes to estimating hours, I can run my own accounts and be a knowledgeable partner for the senior decision makers of an organization (and I’m happy to work in both capacities). But I know it’s not just the numbers. I help assign staff and am an advocate for team needs especially as work shifts and employee culture does as well.

  • Twice in my career I had the opportunity to work with executive coaches who helped me become a more effective leader, specifically through practicing communication and understanding team motivation.

    I have the privilege of paying that forward by speaking with people from my alma mater on a volunteer basis. I also was a member of The Cru, a professional women’s network that helps people realize their intentions and meet their potential.